Text selected by John Chapman, B Pharm, B Com, PGDipClinHospPharm, FACP(HC), MPS, Chief Executive Officer, Australian College of Pharmacy Inconsistencies have consequences. Globally, businesses from a broad spectrum of sectors are suffering from a trend to commoditisation and the inherent consequences of heightened price sensitivity, squeezed margins and lack of client and customer loyalty. Some business [...]
Every manager wants employees to perform at optimal efficiency. A manager with ordinary workers can make them perform with extraordinary effort and the resultant increase in performance translates into greater profits for the pharmacy. Some managers feel that you either have the right people or you don’t, and that only the “right” people achieve high [...]
They looked but did not see! They did not ask the right questions. They asked no questions. They did not analyse their markets. They saw change as a threat not an opportunity. They became paralysed by fear of change. They developed no vision, no strategy, no plan, no action. What about Pharmacy? I want [...]
An average sized Pharmacy can carry up to 6000 individual items and these are commonly grouped into 20-30 departments. As Pharmacies grow larger the tendency is to add items which are effectively “non-Pharmacy” lines in order to boost sales volume. This tendency is characterised by a practice of adding medium-low mark-up lines when a vast [...]
Businesses can lose 30-40% of their customers due to poor service – that is failing to do the job right the first time. This is the advice of Mr Gary Heil an American service expert. Mr Heil said a report by the United States researcher Forum Corporation, said poor service was well ahead of other reasons for [...]
We all know three things about time: it passes at a pre-determined rate; it is irreplaceable; and it is unmanageable. Some of us have found the latter to be especially true. It seems there aren’t enough hours in the day to get everything done. But there are ways we can learn to manage tasks within [...]
Any psychologist will tell you it is very difficult to change an attitude. The same is true of a purchasing habit. This is because people do not shop at the same outlet nor stick with the same brand of product for their function but because they confirm our social needs and the way they look at [...]
More effective merchandising – making the most of opportunities in the Health and Beauty Aid market. Variety of merchandise, price and convenience are the three main reasons why customers shop at a particular store. Food stores heavily advertise their health and beauty aids to balance their customer appeal and they also discount a given percentage of [...]
