In 2007, the Pharmacy Guild of Australia developed a campaign to advance and promote the reputation of community pharmacy.
The aim of the campaign was to create a clear understanding of the broader healthcare role of community pharmacy and the benefits of accessibility and quality via the current retail and ownership model.
It builds upon the strong existing reputation of community pharmacy and the high levels of trust the public has of the profession.
Built on the inherent values of "trust", "service" and "advice".
The Gold Cross has been the symbol of pharmacy for almost 80 years.
The logo has been selected as the "trust mark" for community pharmacy and was chosen to embody the professional and cognitive services provided by community pharmacists.
Click on the links to the right for further information.
